Brennans Bread CMS
In 2015, Laposa collaborated with JWT Folk and Brennans Bread, one of Ireland’s most iconic home-grown brands, to create a fully responsive and immersive website experience — a digital extension of the beloved brand.
- Client | Joseph Brennan Bakeries
- Industry | Food Manufacturing
- Technology | Onyx CMS
- Deliverables | Backend Platform
- Date | 2015 - 2024
Website Objectives
Brennans Bread sought to enhance its online presence by offering more interactive elements with an emphasis on showcasing their wide range of products as well as rich media content like recipes and news articles.
JWT Folk, a Dublin-based creative agency, handled the design while Laposa was responsible for the technical development, deployment, and ongoing support of the website.
Recognizing that many users access content on mobile devices, the website was meticulously designed for optimal mobile performance. Mobile users experience seamless transitions via the simplified mobile search functionality, sliding banners, and vertical stacking of content for ease of navigation.
- Showcase Products: Brennans Bread offers over 100 products, and one key objective was to provide an intuitive and detailed catalogue for consumers.
- User Engagement: The website was to include interactive elements such as a recipe section to inspire customers with product usage ideas.
- Scalability: As the brand steward for Brennans Bread’s website, Laposa ensured the site's capability to grow, and today the website hosts over 200 content-heavy pages.
- Long-Term Support: The website was not just a one-time deployment but required continuous support and hosting, services which Laposa still provides, ensuring the site is updated and performing optimally.
- Video Integration: Brennans Bread’s website relies heavily on visual storytelling. We incorporated the use of embedded YouTube/Vimeo videos across product and recipe pages to deepen user interaction and brand connection.
- Smart Product-Recipe Cross Promotion: Serving dual purposes, product details can be cross-linked with relevant recipes, creating a seamless integration between consumer interests and the brand's offerings.
- Dynamic Recipe Database: One of the standout features of Brennans Bread’s website is its beautiful and highly interactive recipe section. This extensive recipe base allows users to dynamically filter by ingredients or dish type. Each recipe page is paired with detailed product suggestions, making each visit a richer shopping experience for users looking to try something new.
- Product Filtering: With over 100 products available, filtering options were essential to ensure users could easily navigate the digital shelves of the product lineup.
Conclusion
Through collaboration with JWT Folk on design and a trusted relationship with Brennans Bread, Laposa has delivered an online experience that extends the brand's reach and engagement with users in meaningful ways.
The smart application of technology to recipes, products, and brand storytelling has ensured the success and longevity of the platform. Today, over eight years later, the website continues to stand tall as a central piece of Brennans Bread’s digital strategy.
Next Step
Whether showcasing hundreds products, sharing delicious recipes, or telling the brand's captivating stories, the platform we built is both scalable and highly engaging.
If you're looking to elevate your brand’s online presence or need expert development solutions for your next project, Laposa can help. From complex product catalogs to interactive user experiences, we'll bring your vision to life.
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