Centra.ie Website
In our collaboration with Centra, Ireland's leading retail group, we've developed a website that brings the convenience of their nationwide stores to the online space. Providing a gateway for customers to special offers and a streamlined lunch ordering system, it mirrors the practical approach that Ireland's premier convenience retail group upholds.
- Client | Centra
- Industry | Retail
- Technology | Onyx CMS · Vue.js
- Deliverables | Frontend and Backend Coding
- Date | 2014 – 2025
-
Web face for
480+
stores throughout the country
-
Visited by
30k+
users monthly
-
Up to
200
special offers published every week
Gradual Evolution
The website is a product of years of dedicated work. As developers, we have been involved since 2014, steering the website through several redesigns and system updates. Our team has stayed ahead of the curve, continually innovating and refining the site's design and functionality.
The previous website design, crafted by the Dublin-based agency RMG, had been in use since 2014.
The fresh design created by the in-house UX team at Musgrave used until 2024.
Centra's website offers a user-friendly platform with a variety of features.
Standout features include an online ordering system for home shopping convenience, a store locator for physical shopping, and regular competitions for customers to win prizes.
The site also shares detailed product information to aid purchasing decisions, as well as weekly special offers for savvy savers. A gift card section caters to those looking for thoughtful gifts or easy payment methods. Meanwhile, a news section ensures consumers stay updated with the latest happenings at Centra.
Deals Automated
From printed brouchure to web quickly - our handy CMS module makes filling the website with hundreds of special offers a breeze.
Say goodbye to the constraints and costs of printed leaflets
Well-organized sections provide a structured view, guiding visitors through different product categories
The process starts with a single spreadsheet file filled with the relevant product information.
Our tool does the rest - it creates individual poduct pages for each item, pulls in descriptions and images from a third-party API, and lays it all out for the visitors.
Pretty straightforward, but incredibly useful for saving time and making the website look top-notch with minimal effort.
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Beat the Queue
Customers shop for groceries or order freshly made lunch online with our streamlined ecommerce solution.
The web app is integrated with multiple vendors who efficiently process grocery and restaurant orders, handle secure payments, and manage a voucher-based loyalty system. All these parties have been interconnected to create our hassle-free and user-friendly product.
Store Locator
Our solution, based on Google Maps, aids customers in finding the most suitable out of all 480 stores.
Results & Conclusion
Our long-term collaboration with Centra showcases the power of thoughtful web development combined with relentless attention to customer needs.
We’ve not only brought the convenience of Ireland’s favorite retail group online but designed a scalable, automated system that's prepped for continued evolution. Some of the measurable impacts include:
- Increased customer engagement: The interactive and user-friendly layout has led to higher volumes of online orders and frequent visits to the site.
- Operational efficiency: Automation in deal updates and order processing significantly decreases the manual workload.
- Brand consistency: Regular synchronization with Centra’s print catalogs and Google My Business ensures that no store or location goes unnoticed, which in turn boosts footfall for stores.
Next Step
Are you seeking to revolutionize your online presence like Centra, Ireland’s leading convenience retailer? Interested in creating a similar transformation for your business? Let’s talk and explore how we can tailor solutions to your needs!
Get in Touch