Frank and Honest Mobile App

We have developed a mobile app that digitally transforms the traditional physical stamp card program. This offers customers the ability to accumulate and utilize stamps directly via their mobile devices, thus bringing the customer reward program up to date.

Frank and Honest Showcase

Overview

Frank and Honest

Frank and Honest, a specialty coffee chain, needed an innovative solution to modernize their traditional paper-based stamp card loyalty program.

The company envisioned a digital reimagination of the program that would not only offer better convenience and functionality to customers but also drive deeper engagement.

The result is the Frank and Honest Mobile App, a mobile application that digitally transforms the customer reward experience while eliminating the need for clunky paper stamp cards. With seamless third-party integrations and a user-friendly interface, the app enhances customer interactions and conveniences, marking a successful step into the world of digital transformation.

Solution

A basic concept carried out to perfection

The core premise of the app was based on a straightforward yet impactful concept: transferring the physical act of collecting and redeeming stamps into a seamless, digital format. By focusing on refining the customer experience down to essentials, Frank and Honest successfully delivered this simple idea with precision and efficiency.

Key Features

1. Digital Stamp Collection:

Customers can now collect stamps by scanning a barcode on their mobile devices directly at the checkout. Gone are the days of carrying (and often losing) paper cards. Each transaction automatically updates the digital stamp counter, preventing any disruption to customer loyalty incentives.

2. Real-Time Stamp Tracking:

Customers can actively track their accumulated stamps using an easy-to-read display within the app. This feature not only adds convenience but builds transparent trust between the business and its users.

3. Voucher Redemption:

Once customers collect a pre-specified number of stamps, they qualify to redeem a free coffee. The redemption process is entirely digital as well, requiring a quick phone scan at checkout.

4. Personalized Communication:

Users can manage their own contact preferences, choosing how they wish to receive communications (either via email or SMS). Additionally, consumers have a direct line of communication with the brand through an in-app support feature, ensuring queries are addressed in a timely manner.

 

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Seamless Third-Party Integrations

To provide a holistic customer service experience, Frank and Honest utilized multiple third-party APIs within the app, focusing on security, loyalty, and communication.

  • Cloud Identity: Ensuring a frictionless experience, Cloud Identity was integrated to offer a secure and intuitive login and registration process. This system enables users to either sign up for a new account or log in using existing credentials, providing both ease of use and strong security.
  • Loyalty Programme API: The app’s loyalty system is powered by a prebuilt Loyalty Programme API, which allows dynamic stamp collection and tracking of rewards in real-time. This API also manages redemption logic, ensuring a smooth transaction when users redeem their free coffee.
  • Airship Integration: In-app messaging, push notifications, and a message center are managed through the integration of Airship, which allows for real-time communication with users. Airship ensures that customers never miss out on new offers, promotions, or important updates from Frank and Honest, ultimately fostering a well-connected community of users.
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Results

The official rollout of the Frank and Honest Mobile App has been met with positive feedback from both regular customers and the wider user base. Several key benefits have emerged as a result of the launch:

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Higher Customer Retention

With an easily accessible and intuitive reward system, customers are more motivated to return and collect stamps. This digital-first approach significantly reduces "lost" rewards that were a common pain point with physical stamp cards.

01.

Operational Efficiency

The elimination of paper stamp cards has streamlined the checkout process and reduced manual oversight by cashiers.

02.

Personalized Engagements

The use of push notifications and in-app messaging has helped Frank and Honest create timely, relevant customer interactions that drive engagement and maintain customer loyalty.

03.

Conclusion

Ultimately, the Frank and Honest Mobile App has enhanced the overall customer journey, promoting convenience, efficiency, and constant interaction between brand and consumer.

04.

Conclusion

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Through the Frank and Honest Mobile App, the company successfully modernized a classic loyalty program, delivering exceptional value to its customers.

With seamless third-party integrations and intuitive user features, it addresses common pain points and helps elevate the overall brand experience. This case highlights how even a basic concept — executed with precision and supported by advanced technology — can yield significant results in meeting customer and operational needs alike.

 

Next Step

In an increasingly digital landscape, elevating your customer loyalty program is essential to staying competitive. At Laposa, we helped Frank and Honest bring their traditional stamp card program into the digital age, creating a seamless, user-friendly experience that boosted customer engagement.

If you're ready to transform your brand's customer experience with innovative solutions, contact us today to explore how we can help.

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